"I've been self-tanning for over 10 years. St. Tropez, Bondi Sands, Loving Tan — I've tried them all and spent hundreds of dollars on the same orange disappointment. I did everything right every single time and still woke up looking like I'd been tangoed. A friend mentioned Valle and I almost didn't bother. But after my dermatologist said the same thing about the 1973 formula I figured I had nothing to lose. Two hours after spraying it on I checked my arm and just stood there staring. Golden. Even. No smell. My husband walked in and asked if I'd been to get a spray tan. I haven't cried over a self-tanner before but I genuinely did that day."

"I gave up on self-tanner for two years after an orange disaster at my best friend's wedding. I'm talking full Oompa Loompa. I scrubbed for three days and still had to wear long sleeves. When I heard about Valle I was skeptical doesn't even cover it — I'd heard 'no orange' before. But the explanation about why orange actually happens made sense in a way no brand had ever bothered to explain. I ordered it, fully expecting to be disappointed again. Applied it Sunday afternoon, no mitt, took me five minutes. Woke up Monday morning to the most natural looking tan I've ever had on my own skin. My age spots actually blended in instead of getting darker like they always have. I've already ordered two more bottles."

"I'm the person who reads every single review before buying anything. I had a spreadsheet of self-tanners I'd tried. Twelve brands. Twelve disappointments. Every one of them promised no streaks, no orange, natural color — and every one of them failed in exactly the same way. When I found Valle I read everything I could find about encapsulated DHA and the 1973 formula and it was the first time the science actually backed up what a brand was claiming. Four weeks in and I haven't had a single bad result. Not one streak. Not one orange morning. I've recommended it to every woman I know who's been through the same cycle of buying and being let down."

"The smell alone was enough to make me want to quit self-tanning forever. My husband literally kicked me out of bed once because of it. I'd tried every 'no smell' formula on the market and they all lied. What I didn't know was that the smell is actually caused by the DHA oxidizing on top of your skin — and every brand does it the same way. Valle explained that before I even bought it, which was the first time any brand had given me a real reason to believe them instead of just a claim. The smell is completely gone. My husband doesn't even flinch. I've been using it for three months and I'm never going back to anything else."